TrueCoach is built around a web dashboard. LVLUP is mobile-first — your clients get a polished native iOS + Android app under your brand, with nutrition, package sales, and community built in.
TrueCoach is a web-first coaching dashboard with a generic mobile client app. LVLUP is mobile-first and gives every coach their own native branded app. LVLUP also includes nutrition planning, package and subscription sales with 0% commission, and course creation — features TrueCoach either lacks natively or sells as add-ons.
Your clients open YOUR app, not 'TrueCoach'. Brand consistency across web, mobile, push notifications, and the app icon on their home screen.
Macros, meal plans, and recipes are native — no need to glue on a separate nutrition tool.
Built-in checkout for one-off packages and recurring subscriptions, with zero platform commission on sales.
Workout flow, check-ins, and messaging are built for the way coaches and clients actually use their phones day to day.
LVLUP starts at $48/month with unlimited clients on every plan and a 14-day free trial — no surprise overage fees as you grow.
| Feature | LVLUP | TrueCoach |
|---|---|---|
| Fully branded native iOS + Android app | Included | Generic client app |
| Commission on package & subscription sales | 0% | Varies / yes |
| Time to launch in app stores | ~20 days | Weeks to months |
| Exercise library (with video) | 1,000+ included | Varies |
| Built-in nutrition planning + macros | Yes | Limited / add-on |
| Sell packages & subscriptions | Yes | Partial |
| Course creation & ready-made programs | High Value tier | — |
| Engagement challenges & habits | Yes | Limited |
| Client check-ins, progress photos, body metrics | Yes | Yes |
| Free trial | 14 days | Varies |
Start your 14-day free trial — no credit card required — and have a branded app proposal in your inbox within 24 hours.
Yes. LVLUP covers all the core TrueCoach use cases (programming, client tracking, video form review, messaging) and adds a branded native app, nutrition planning, and built-in package sales.
Yes — clients can record and send video, and coaches can review and respond inline from web or mobile.
Yes. Our onboarding team helps migrate client lists and historical program data so you can switch without losing context.
Included. LVLUP has built-in macro tracking, meal plans, and a recipe database — no extra tool or fee required.